演示预览 Demo preview prepared by Catapultz for Shuyi · 表单不会发送或保存任何资料 Forms here don't send or store anything
Shuyi
数易文化国际Shuyi Culture International

整个活动怎么运作How the whole campaign runs

从陌生人看到广告，到报名五天课程，每一步都有人跟进、有数据追踪。
From a stranger seeing an ad to enrolling in the 5 day course, every step has a follow up and gets tracked.

Catapultz 负责 runs it数易团队负责 Shuyi team runs it
📣

1 · Meta 广告Meta ads on Facebook and Instagram

华语和英语广告，邀请陌生人参加免费线上讲座。两种入口：点击进入落地页，或点击直接 WhatsApp。
Mandarin and English ads invite strangers to a free online talk. Two ways in: tap through to the landing page, or tap straight into WhatsApp.

Catapultz 看广告 View ads
点击 Tap
📝

2 · 落地页报名Landing page sign up

填写名字、WhatsApp 和语言。每个报名都记录来源广告。
Name, WhatsApp and language. Every sign up is tagged with the ad it came from.

Catapultz 看落地页 View page
报名 Registers
💬

3 · WhatsApp 确认与提醒WhatsApp confirmation and reminders

马上发送 Zoom 链接，前一天、开始前 2 小时和 10 分钟提醒。WhatsApp 进来的询问也在这里回复。
Zoom link straight away, then reminders 1 day, 2 hours and 10 minutes before. Enquiries from the WhatsApp ad are answered here too.

数易团队 Shuyi team 模板 Templates: Catapultz
出席 Attends
🎥

4 · 免费线上讲座Free online talk on Zoom

90 分钟分享，结尾简单介绍五天课程，不硬销。
90 minutes of sharing, ending with a short, no pressure intro to the 5 day course.

数易团队 Shuyi team 看确认页 View page
报名课程 Enrols
想要更多 Wants more
✦

6 · 深入服务（自愿）Going deeper (optional)

有兴趣的学员，可一对一了解改名（RM4,000 起）和能量饰品。
Students who are keen can book one to one guidance on a Chinese name change (from RM4,000) and amulets.

数易团队 Shuyi team

没跟上的人怎么办？What about people who don't convert straight away?

↺

报名但没出席Registered, didn't show

WhatsApp 邀请参加下一场讲座。
A WhatsApp invite to the next session.

⏳

出席但还没报名Attended, not ready yet

跟进一次，回答问题，告知下一期开课日期。
One friendly follow up, answer questions, share the next intake date.

🔁

看过广告没报名Saw an ad, didn't sign up

再营销广告，提醒下一场讲座。
Retargeting ads remind them about the next talk.

🎓

已是学员Already a student

邀请回来免费复习，带朋友一起来。
Invite them back for revision, and to bring a friend.

每周追踪的数字What we track every week

每个报名成本Cost per sign up
出席率Show up rate
报名课程人数Course enrolments
每个学员成本Cost per student

实际数字会在 30 天试跑中测得，这里不预设。Real numbers come from the 30 day pilot. None are assumed here.